In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

After taking this, you will know how to...

  • Compare and contrast Amazon's programmatic offering with direct advertising
  • List the benefits of Amazon DSP, including first-party insights and unique supply
  • Explain first and second-price auction types and auction dynamics
  • Differentiate between link-in and link-out campaign experiences