In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to:
- Define OTT and related acronyms such as AVOD and SVOD.
- Explain how shifting budgets to OTT video ads can benefit advertisers.
- Compare the benefits of buying through managed and self-service.
- Evaluate the ways that PMPs can complement contextual strategy.