In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to:

  • Define OTT and related acronyms such as AVOD and SVOD.
  • Explain how shifting budgets to OTT video ads can benefit advertisers.
  • Compare the benefits of buying through managed and self-service.
  • Evaluate the ways that PMPs can complement contextual strategy.

Suggested prerequisites: