This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solution is available to all advertisers. Here, you will learn to use these two studies and how these metrics can help support your brand’s growth.In this course, you will:

  • Understand the value of Omnichannel Metrics (OCM) and Amazon Brand Lift
  • Explore how OCM and Amazon Brand Lift metrics can help support brand growth
  • Navigate OCM and Amazon Brand Lift metrics dashboards to pull reports