Select the right bid strategy for your Amazon DSP campaign

Name: Select the right bid strategy for your Amazon DSP campaign
Rating: 5.0 (2 reviews)

By Amazon Ads
Published: Dec 29, 2022
Duration 3m
Difficulty Intermediate
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 5.0 2 reviews

In this video, we will demonstrate how Amazon DSP bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help optimize your campaigns. Dive deeper into bid strategies by enrolling in the Amazon DSP Advanced Certification.