In this course, you will learn about Amazon Ads Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. By understanding these policies, you will be better equipped to make ads that can help provide a better customer experience.

By the end of this course you will be able to...

  • Ensure that your display ad copy meets Amazon Ads' legibility requirements
  • Comply with Amazon Advertising’s requirements for display ads to create compliant copy, claims, and CTAs
  • Identify display ad content that is prohibited by Ads’ Guidelines and Acceptance Policies
  • Articulate restrictions on specific content types and availability on devices
  • Use Twitch creatives in Amazon DSP