This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis.
By the end of this course, you'll be able to:
- Describe overlap analyses, as well as an overlap query’s foundational elements and structure
- Perform overlap analyses to compare the performance of different customer groups in isolation and when overlapped
- Describe path to conversion analyses
- Perform path to conversion analyses to understand the shopping journey for your products