Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up. After completing this course, you will be able to:

  • Articulate bidding and budgeting concepts
  • Set appropriate bids, budgets, and duration for your campaign
  • Compare benefits of different types of bidding and budgeting strategies