In this course, you'll explore the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad groups.

By the end of this course, you'll be able to:

  • Evaluate sponsored ads creatives and make strategic decisions to optimize campaign performance
  • Determine campaign strategies using creative variations and creative testing
  • Drive efficiency in campaign management with ad groups