In this course, you'll explore the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll evaluate sample reports in order to assess and optimize campaign performance.

By the end of this course, you'll be able to:

  • Differentiate between different types of advertising metrics
  • Analyze and make strategic campaign decisions based on metrics
  • Interpret campaign performance using campaign specific reports
  • Evaluate report insights to assess campaign performance