In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will learn to set up a line with audience segmenting expressions and understand the various audience strategies to help you reach your Amazon DSP campaign goals.

After taking this, you will know how to...

  • Search and add Amazon audiences, including prebuilt and custom audiences, using the Audiences tab in Amazon DSP
  • Demonstrate the setup of a line with audience segmenting by using the segment picker, in line item settings, and segmenting expressions
  • Recognize the various audience strategies to help you reach your Amazon DSP campaign goals