In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review campaign management features that are available within Amazon DSP and strategies to help you build and edit campaigns more efficiently. Lastly, you'll learn how to set these up to get started with your campaigns.
After taking this, you will know how to...
- Recognize Amazon DSP hierarchy and complete set up of a new advertiser and order
- Set up a new line item and differentiate the line item settings available to achieve campaign goals
- Recognize Amazon DSP campaign management features available to help build and edit campaigns more efficiently