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Learn about sponsored ad types
In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
Optimize your sponsored ads campaign
In this course, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
Interpret the advertised product report
In this course, you will learn about the advertised product report and how to use it to identify trends and inform your advertising strategy.
Utilize campaign-specific reports for sponsored ads
In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.
Overview of Stores
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.
Promote and optimize your Store
This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.