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  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6
  • Measure your campaign’s performance

    This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...

    • Duration 15m
    • Rating 5.0
    • Beginner
  • How to plan for holiday shopping periods

    Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 23m
    • Rating 5.0
    • Beginner
  • Grow your grocery brand

    Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.

    • Collection
  • Grow your automotive brand

    Welcome to the Automotive Advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.

    • Collection
  • How to build your holiday marketing strategy

    These self-service advertising courses and quick videos will teach you how to use sponsored ads and Stores to help grow your business before, during, and after the holiday season.

    • Collection
    • Rating 5.0
  • Amazon DSP Advanced Certification

    This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques. 

    • Path
    • Rating 4.8
    • Advanced
    • Award
  • Get the most from your Store

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...

    • Duration 24m
    • Rating 4.8
    • Beginner
  • Video: An introduction to Streaming TV ads

    In this course, you will learn what Amazon Streaming TV ads are and where they are used within Amazon. This video will introduce you to why Streaming TV matters to your marketing and how you can measure the impact of...

    • Video
    • Duration 2m
    • Rating 4.7
    • Beginner
  • Video recording: 2022 Prime Day Virtual Summit

    Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...

    • Path
    • Rating 4.0
  • Video recording: 2022 Prime Day Virtual Summit

    Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...

    • Path
    • Rating 5.0
  • Quick tips for self-service ads

    Find out how to take a specific step when you’re creating or adjusting your campaigns. These super-short videos show you exactly how it’s done.

    • Path
    • Rating 4.0
  • Amazon DSP Prime Fall Deal Event Best Practices - 2022

    Amazon’s Prime Day is one of the biggest brand-building opportunities of the year, with the ability to reach highly engaged consumers. In this webinar learn about our Prime Day 2022 DSP best practices to build your Prime Day DSP campaign...

    • Path
  • Amazon Brand Bootcamp

    The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...

    • Collection
    • Intermediate
  • Reach shoppers with Sponsored Display ads

    This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 4.9
    • Beginner
    • Award
  • Use sponsored ads to help grow your brand

    To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform success,...

    • Path
    • Beginner
  • Drive discoverability with Sponsored Brands

    This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.

    • Path
    • Beginner
  • Measure and optimize your campaign performance with brand metrics

    As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...

    • Path
    • Rating 5.0
    • Intermediate
  • Leverage Stores for brand growth

    These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.

    • Path
    • Rating 4.7
    • Beginner
    • Award