All Activities
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Data and analytics practitioner learning plan
This learning plan is intended for AdTech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, marketing analysts, and marketing developers. You can follow this plan, in part or in full, to learn how to...
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Twitch Gameplan for Brands
Twitch Gameplan for Brands will teach professionals, agencies, and brands the nuances of the Twitch audience. This learning plan is your go-to resource to help you create your Twitch strategy and streamer collaborations. Understanding Generation Twitch: Get to know the combined...
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Click here to access Amazon Ads on-demand webinars and upcoming live events for September 2023
Click here to access the Amazon Ads OnDemand Webinar and Live events
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Amazon Ads Holiday Summit (UK)
Relive the best moments from the Amazon Ads summit and start building advertising skills to help you grow your business and prepare for the Holiday Season ahead and other peak periods. Watch the videos to learn how to optimize your...
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Amazon Ads Holiday Summit
Relive the best moments from the Amazon Ads summit and start building advertising skills to help you grow your business and prepare for the Holiday Season ahead and other peak periods. Watch the videos to learn how to optimize your...
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Guide to building a strong holiday marketing strategy
These self-service advertising courses and quick videos will teach you how to use sponsored ads and Stores to help grow your business before, during, and after the holiday season.
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Explore rule-based audiences in AMC
In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to: Describe AMC...
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Write queries for rule-based audiences in AMC
In this course, you will learn more about Amazon Marketing Cloud (AMC) rule-based audiences, including how to create and activate them to Amazon DSP. Prior SQL experience is recommended for some sections of this material, but not required. By the...
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AMC rule-based audiences
This training reviews the AMC rule-based audiences feature and how to build and measure custom audiences for your Amazon DSP campaigns.
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Introduction to Amazon Ads learning console
The learning console will teach you established advertising methods to help you grow your business and reach new customers. You’ll find free courses, certifications, bootcamps, on-demand webinars, and videos to teach you how to best use Amazon Ads products and...
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Use sponsored ads to help grow your brand
In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.
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Optimize your sponsored ads campaigns
In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...
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Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces,...
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Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller...
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Identify brand growth opportunities
This course begins with an overview of Amazon growth levers that can help drive long-term brand growth on Amazon.com such as Subscribe & Save, Virtual Bundles, the monthly installments program, product badges, Manage Your Experiments, Brand Referral Bonus, and Product...
