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Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
In this video collection, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and deals, and grow your...
In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.
In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media...
Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...
In this course for KDP authors, you will learn how to interpret metrics available through the advertising console and downloadable reports.
This learning path is designed for Kindle Directing Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making...
In this course for KDP authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
In this course for KDP authors, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
In this course for KDP authors, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
In this course for KDP authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
This learning path will introduce you to the skills you need to meet the objectives of your Sponsored Products and Sponsored Brands campaigns. You will learn best practices for targeting keywords and products, campaign setup, building your campaign strategy, and...
In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...
Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation.
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
These courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
