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Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Join our two-day virtual event on October 18 and 19 to learn how to elevate your holiday campaigns.
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Welcome to the Automotive Advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
These self-service advertising courses and quick videos will teach you how to use sponsored ads and Stores to help grow your business before, during, and after the holiday season.
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
In this course, you will learn what Amazon Streaming TV ads are and where they are used within Amazon. This video will introduce you to why Streaming TV matters to your marketing and how you can measure the impact of...
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Find out how to take a specific step when you’re creating or adjusting your campaigns. These super-short videos show you exactly how it’s done.
Amazon’s Prime Day is one of the biggest brand-building opportunities of the year, with the ability to reach highly engaged consumers. In this webinar learn about our Prime Day 2022 DSP best practices to build your Prime Day DSP campaign...
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform success,...
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
