In this course, you will learn about the Amazon Ads application programming interface (API) that enables programmatic access for campaign management and reporting. By the end of this course, you'll be able to: - Understand the basic principles and benefits...
Access an exclusive reference guide designed to help you grow your business with Sponsored Brands video, Sponsored Display video, Online Video, and Streaming TV. This solutions matrix complements the Amazon Video Ads Certification which validates your proficiency in Amazon video...
This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) according to...
The Sizmek Ad Suite Advanced Certification validates technical proficiency in Sizmek Ad Suite. Topics covered in this Certification include campaign management, working with SAS Tag Manager, using SAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and...
This learning path explores how to review report insights and make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports, and how to use Amazon Attribution with Sizmek...
Learn about implementing Dynamic Creative Optimization (DCO) campaign elements, using media targeting, adding creative versions and how to read this information within a report. By the end of this course you'll be able to: - Map out campaign elements- Utilize...
Learn how to manage and build Dynamic Creative Optimization (DCO) versions using several methods to create multiple versions of your ad. By the end of this course you'll be able to: - Understand what a version is in DCO and...
Learn about SAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to:...
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: - Combine multiple criteria in...
Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: - Review report insights and make and make informed decisions based on media cost...
Learn how to set up and manage global account structures and how Global Tag Managers work with multiple accounts. By the end of this course you'll be able to: - Set up a Global Tag Manager structure- Understand Global Conversion...
Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: - Create and manage Variables - Use Variables in Sizmek Ad Suite (SAS)
Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: - Utilize and manage Metadata files when running RDF reports- Utilize and manage RDF feed files to understand...
Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: - Utilize Tag Tester Tool to review remarketing cookies...
This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...
This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...
In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
This course explains the different audience and product/keyword targeting options available for Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. In this course, you will learn the use cases for each and how they can...
Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
