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  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6

  • Sponsored ads boot camp

    The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...

    • Collection
    • Beginner

  • Analyze sponsored ads metrics and reports

    In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your sponsored ad campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns. 

    • Path
    • Duration 27m
    • Beginner
    • Award

  • Learn strategies to improve sponsored ads performance

    In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance. You will understand what insights are most impactful and how to make changes to your targeting, bidding, and budgeting strategies. 

    • Path
    • Duration 1.2h
    • Beginner
    • Award

  • Video series: Sponsored ads campaign strategies

    This video series will cover beginner to advanced strategies for sponsored ads. Explore video topics that are most meaningful to your business, so you can keep building your skills—at your own pace.

    • Path
    • Rating 5.0

  • Increase consideration on Amazon with sponsored ads

    This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.

    • Path
    • Duration 38m
    • Intermediate

  • Sizmek Ad Suite Certification

    The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The courses below are designed to help you prepare...

    • Collection
    • Rating 5.0
    • Beginner
    • Award

  • Video series: Optimize your Prime Day 2021 ad campaigns 

    In these recordings from our Prime Day seminar, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and...

    • Path
    • Rating 5.0
    • Beginner

  • Introduction to Amazon Marketing Cloud (AMC)

    In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.

    • Duration 15m
    • Rating 4.3
    • Beginner

  • Getting started with Amazon Marketing Cloud (AMC)

    In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media...

    • Duration 30m
    • Rating 5.0
    • Intermediate

  • Deliver custom insights with Amazon Marketing Cloud (AMC)

    Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...

    • Path
    • Beginner

  • Target your sponsored ads campaign for KDP authors

    In this course for KDP authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.

    • Duration 22m
    • Rating 4.7
    • Beginner

  • Learn about sponsored ad types for KDP authors

    In this course for KDP authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives. 

    • Duration 12m
    • Rating 4.9
    • Beginner

  • Sponsored ads for KDP authors

    This learning path is designed for Kindle Directing Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making...

    • Path
    • Rating 5.0
    • Beginner
    • Award

  • Build compliant ads for DSP campaigns

    In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. 

    • Duration 30m
    • Rating 4.0

  • Optimize for retail readiness

    In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.

    • Duration 15m
    • Rating 4.8