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24 results returned
  • Video: An introduction to Streaming TV ads

    In this course, you will learn what Amazon Streaming TV ads are and where they are used within Amazon. This video will introduce you to why Streaming TV matters to your marketing and how you can measure the impact of...

    • Video
    • Duration 2m
    • Rating 4.7
    • Beginner
  • Quick tips for self-service ads

    Find out how to take a specific step when you’re creating or adjusting your campaigns. These super-short videos show you exactly how it’s done.

    • Path
    • Rating 4.0
  • Amazon Brand Bootcamp

    The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...

    • Collection
    • Intermediate
  • Measure and optimize your campaign performance with brand metrics

    As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...

    • Path
    • Intermediate
  • Drive discoverability with Sponsored Brands

    This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.

    • Path
    • Beginner
  • Use sponsored ads to help grow your brand

    To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform success,...

    • Path
    • Beginner
  • How to plan for Prime Day

    This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 27m
    • Rating 5.0
    • Beginner
  • Certificazione Amazon DSP

    La certificazione di Amazon DSP attesta la competenza di una persona nell'utilizzo delle offerte programmatiche di Amazon Ads. Gli argomenti comprendono le soluzioni per il pubblico di Amazon DSP, la qualità dell'offerta, l'impostazione delle campagne, le offerte, la politica sugli...

    • Path
    • Rating 4.8
    • Beginner
    • Award
  • Get started with Amazon DSP audience solutions

    In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...

    • Duration 54m
    • Rating 5.0
    • Beginner
  • Set up your Amazon DSP campaign

    In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...

    • Duration 50m
    • Rating 5.0
    • Beginner
  • Brand Metrics

    Brand Metrics (beta) is a new measurement solution that quantifies opportunities for your brands at each stage of the customer journey on Amazon, and helps brands understand the value of different shopping engagements that impact stages of that journey. With...

    • Duration 29m
    • Advanced
  • Registrazione di webinar: Summits Virtuali

    In questa serie di summits virtuali, composta da sessioni interattive e contenuti esclusivi, ti aiuteremo a prepararti per gli eventi di alta stagione su Amazon.

    • Path
    • Duration 9.2h
    • Rating 5.0
    • Intermediate
  • Grabación de Vídeo: Cumbres virtuales

    En esta serie de cumbres virtuales, compuesta por sesiones interactivas y contenido exclusivo, te ayudaremos a prepararte para los eventos de temporada alta en Amazon.

    • Path
    • Duration 12.4h
    • Rating 5.0
    • Intermediate
  • Aufgezeichnete Webinar Videos: Virtual Summits

    In dieser Reihe von Virtual Summits, die aus interaktiven Sitzungen und exklusiven Inhalten bestehen, helfen wir Ihnen, sich auf Amazon-Events in der Hochsaison vorzubereiten.

    • Path
    • Duration 9.2h
    • Rating 5.0
    • Intermediate