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  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6
  • Sizmek Ad Suite Certification

    The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The courses below are designed to help you prepare...

    • Collection
    • Rating 5.0
    • Beginner
    • Award
  • Video series: Optimize your Prime Day 2021 ad campaigns 

    In these recordings from our Prime Day seminar, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and...

    • Path
    • Rating 5.0
    • Beginner
  • Introduction to Amazon Marketing Cloud (AMC)

    In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.

    • Duration 15m
    • Rating 4.2
    • Beginner
  • Getting started with Amazon Marketing Cloud (AMC)

    In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media...

    • Duration 30m
    • Rating 5.0
    • Intermediate
  • Deliver custom insights with Amazon Marketing Cloud (AMC)

    Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...

    • Path
    • Beginner
  • Sponsored ads for KDP authors

    This learning path is designed for Kindle Directing Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making...

    • Path
    • Rating 5.0
    • Beginner
    • Award
  • Learn about sponsored ad types for KDP authors

    In this course for KDP authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives. 

    • Duration 12m
    • Rating 4.9
    • Beginner
  • Target your sponsored ads campaign for KDP authors

    In this course for KDP authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.

    • Duration 22m
    • Rating 5.0
    • Beginner
  • Build compliant ads for DSP campaigns

    In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. 

    • Duration 30m
    • Rating 4.3
  • Optimize for retail readiness

    In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.

    • Duration 15m
    • Rating 4.8
  • Learn the fundamentals of Sponsored ads

    This learning path will introduce you to the skills you need to meet the objectives of your Sponsored Products and Sponsored Brands campaigns. You will learn best practices for targeting keywords and products, campaign setup, building your campaign strategy, and...

    • Path
    • Rating 4.9
    • Beginner
  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 4.8
  • About the Amazon Advertising Certification Program 

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6
  • Get started with Amazon OTT video ads

    In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...

    • Duration 20m
    • Rating 5.0
    • Beginner
  • Welcome to the learning console

    Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation. 

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Advertise with Sponsored Display and the Amazon DSP

    In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.

    • Duration 20m
    • Rating 5.0
    • Intermediate