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  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6
  • Use sponsored ads to help grow your brand

    To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform success,...

    • Path
    • Beginner
  • Reach shoppers with Sponsored Display ads

    This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 4.9
    • Beginner
    • Award
  • Measure and optimize your campaign performance with brand metrics

    As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...

    • Path
    • Intermediate
  • Leverage Stores for brand growth

    These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.

    • Path
    • Rating 4.6
    • Beginner
    • Award
  • Drive discoverability with Sponsored Brands

    This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.

    • Path
    • Beginner
  • Amazon DSP Prime Day Best Practices - 2022

    Amazon’s Prime Day is one of the biggest brand-building opportunities of the year, with the ability to reach highly engaged consumers. In this webinar learn about our Prime Day 2022 DSP best practices to build your Prime Day DSP campaign...

    • Path
  • Amazon Brand Bootcamp

    The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...

    • Collection
    • Intermediate
  • Build compliant ads for Amazon DSP campaigns

    In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. 

    • Duration 38m
    • Rating 4.4
    • Beginner
  • Más información sobre la calidad del suministro de Amazon DSP

    En este curso, trataremos las fuentes de suministro en Amazon DSP, incluidas las propiedades de Amazon, Amazon Publisher Services y suministros de terceros. Asimismo, hablaremos también sobre la calidad del suministro y revisaremos los diferentes métodos de compra mediante programación,...

    • Duration 31m
    • Beginner
  • How to plan for Prime Day

    This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 27m
    • Beginner
  • Prep for Prime Day

    Prime Day is back this July, and we hope you're as excited as we are. Whether you’re a seller looking to advertise for the first time or you’re an advertiser exploring ways to amplify your impact, consider this your guide...

    • Collection
  • Contact Us

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    • Amazon DSP Certification

      The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...

      • Path
      • Rating 4.8
      • Beginner
      • Award