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About the Amazon Advertising Certification Program
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
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Learn the fundamentals of Sponsored ads
This learning path will introduce you to the skills you need to meet the objectives of your Sponsored Products and Sponsored Brands campaigns. You will learn best practices for targeting keywords and products, campaign setup, building your campaign strategy, and...
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Optimize your Sponsored Display campaign
In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country
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About the Amazon Advertising Certification Program
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
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Get started with Amazon OTT video ads
In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...
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Welcome to the learning console
Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation.
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Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.
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Set up Attribution campaigns (vendors)
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
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Measure campaigns with Amazon Attribution (vendor)
These courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
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Introduction to the Amazon Attribution beta (vendors)
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.
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Gain insights with Amazon Attribution reporting (vendors)
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
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Amazon Advertising Workshop: Build your brand with Sponsored Brands and Stores
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and...
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Introduction to Amazon Advertising
In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.
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Workshop: automatic and manual targeting
Join us for an introductory workshop about how to use automatic and manual targeting together to optimize your initial campaign performance.The presentation will include a live Q&A where you can submit your questions.
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Amazon sponsored ads Office Hours
Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...
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Amazon sponsored ads Office Hours
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
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Next steps for success with sponsored ads
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
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Learn about Amazon ad types and placements
This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...
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Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
