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199 results returned
  • Automate and scale with the Amazon Ads API

    In this course, you will learn about the Amazon Ads application programming interface (API) that enables programmatic access for campaign management and reporting. By the end of this course, you'll be able to: - Understand the basic principles and benefits...

    • Duration 30m
    • Rating 5.0
    • Beginner
  • Amazon video ads solutions matrix

    Access an exclusive reference guide designed to help you grow your business with Sponsored Brands video, Sponsored Display video, Online Video, and Streaming TV. This solutions matrix complements the Amazon Video Ads Certification which validates your proficiency in Amazon video...

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Manage DCO campaigns in Sizmek Ad Suite

    This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) according to...

    • Path
    • Duration 45m
    • Rating 5.0
    • Advanced
  • Sizmek Ad Suite Advanced Certification

    The Sizmek Ad Suite Advanced Certification validates technical proficiency in Sizmek Ad Suite. Topics covered in this Certification include campaign management, working with SAS Tag Manager, using SAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and...

    • Collection
    • Duration 3.7h
    • Advanced
    • Award
  • Manage reports with Sizmek Ad Suite

    This learning path explores how to review report insights and make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports, and how to use Amazon Attribution with Sizmek...

    • Path
    • Duration 15m
    • Rating 5.0
    • Advanced
  • Traffic a DCO campaign in Sizmek Ad Suite

    Learn about implementing Dynamic Creative Optimization (DCO) campaign elements, using media targeting, adding creative versions and how to read this information within a report. By the end of this course you'll be able to: - Map out campaign elements- Utilize...

    • Duration 18m
    • Rating 5.0
    • Advanced
  • Build DCO versions in Sizmek Ad Suite

    Learn how to manage and build Dynamic Creative Optimization (DCO) versions using several methods to create multiple versions of your ad. By the end of this course you'll be able to: - Understand what a version is in DCO and...

    • Duration 16m
    • Rating 5.0
    • Advanced
  • Explore DCO in Sizmek Ad Suite

    Learn about SAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to:...

    • Duration 11m
    • Rating 5.0
    • Advanced
  • Select the right bid strategy for your Amazon DSP campaign

     In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...

    • Video
    • Duration 3m
    • Rating 5.0
    • Intermediate
  • Make your product detail pages Retail Ready

    In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.

    • Video
    • Duration 2m
    • Rating 4.5
    • Beginner
  • Modify Sizmek Ad Suite Tag Manager audiences

    Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: - Combine multiple criteria in...

    • Duration 20m
    • Rating 5.0
    • Advanced
  • Review report insights in Sizmek Ad Suite

    Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: - Review report insights and make and make informed decisions based on media cost...

    • Duration 8m
    • Rating 5.0
    • Advanced
  • Work with Global Tag Managers in Sizmek Ad Suite

    Learn how to set up and manage global account structures and how Global Tag Managers work with multiple accounts. By the end of this course you'll be able to: - Set up a Global Tag Manager structure- Understand Global Conversion...

    • Duration 12m
    • Rating 5.0
    • Advanced
  • Work with Variables in Sizmek Ad Suite

    Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: - Create and manage Variables - Use Variables in Sizmek Ad Suite (SAS)

    • Duration 19m
    • Rating 5.0
    • Advanced
  • Review RDF reports in Sizmek Ad Suite

    Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: - Utilize and manage Metadata files when running RDF reports- Utilize and manage RDF feed files to understand...

    • Duration 7m
    • Rating 5.0
    • Advanced
  • Use Advanced Tag Tester Tool in Sizmek Ad Suite

    Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: - Utilize Tag Tester Tool to review remarketing cookies...

    • Duration 9m
    • Rating 5.0
    • Advanced
  • Use video ads to enhance your advertising strategy

    This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...

    • Duration 20m
    • Rating 4.7
    • Beginner
  • Select the right video ads for your goals

    This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...

    • Duration 20m
    • Rating 4.7
    • Beginner
  • Explore Amazon video ad products

    In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...

    • Video
    • Duration 2m
    • Rating 4.6
  • Amazon Video Ads Certification

    The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...

    • Path
    • Rating 5.0
    • Beginner
    • Award
  • Reach your audiences with video ads

    This course explains the different audience and product/keyword targeting options available for Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. In this course, you will learn the use cases for each and how they can...

    • Duration 16m
    • Rating 4.7
    • Beginner
  • Measure your video ads impact

    Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...

    • Duration 16m
    • Rating 5.0
    • Beginner
  • Measure your campaign’s performance

    This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...

    • Duration 15m
    • Beginner
  • How to plan for holiday shopping periods

    Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 23m
    • Rating 5.0
    • Beginner