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  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.5

  • Learn the fundamentals of Sponsored ads

    This learning path will introduce you to the skills you need to meet the objectives of your Sponsored Products and Sponsored Brands campaigns. You will learn best practices for targeting keywords and products, campaign setup, building your campaign strategy, and...

    • Path
    • Duration 1.2h
    • Rating 5.0
    • Beginner

  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 5.0

  • About the Amazon Advertising Certification Program 

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.7

  • Welcome to the learning console

    Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation. 

    • Duration 5m
    • Rating 4.5
    • Beginner

  • Advertise with Sponsored Display and the Amazon DSP

    In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.

    • Duration 20m
    • Rating 5.0
    • Intermediate

  • Measure campaigns with Amazon Attribution (vendor)

    These courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 5.0
    • Award

  • Introduction to Amazon Advertising

    In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

    • Duration 27m
    • Rating 4.6
    • Beginner

  • Amazon sponsored ads Office Hours

    Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...

    • Event
    • Duration 1h
    • Beginner

  • Workshop: automatic and manual targeting

    Join us for an introductory workshop about how to use automatic and manual targeting together to optimize your initial campaign performance.The presentation will include a live Q&A where you can submit your questions.

    • Event
    • Duration 1h
    • Beginner

  • Next steps for success with sponsored ads

    In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale

    • Event
    • Duration 1h
    • Beginner

  • Amazon sponsored ads Office Hours

    In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale

    • Event
    • Duration 1h
    • Beginner

  • Reach shoppers with Sponsored display 

    This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 5.0
    • Beginner

  • Learn about sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Create a line item in the Amazon DSP

    In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.

    • Duration 25m
    • Rating 5.0