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Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
To help you prepare for the holiday season, these courses show you how to optimize your storefront and tell your brand story with our self-service advertising solutions.
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...
In this learning path, you will learn how to ensure your sponsored ads meet Amazon Advertising’s core policies
In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your sponsored ad campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns.
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance. You will understand what insights are most impactful and how to make changes to your targeting, bidding, and budgeting strategies.
This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.
The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The courses below are designed to help you prepare...
In these recordings from our Prime Day seminar, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and...
In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.
In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media...
Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...
In this course for KDP authors, you will learn how to interpret metrics available through the advertising console and downloadable reports.
This learning path is designed for Kindle Directing Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making...
In this course for KDP authors, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
In this course for KDP authors, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
In this course for KDP authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
In this course for KDP authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.
