Get started in the Amazon DSP
In this course, you'll learn how to navigate the Amazon DSP and set up a new advertiser and order.
Amazon DSP
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Learn about Amazon ad types and placements
This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...
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Optimize your campaigns in Amazon DSP
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
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Analyze your Amazon DSP campaign performance
In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.
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Create a line item in the Amazon DSP
In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.
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Create reports in the Amazon DSP
In this course, you will walk through a step-by-step tutorial for creating a custom report in the Amazon DSP.
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Upload creatives in the Amazon DSP
In this course, you'll learn about the information needed depending on your line item type, as well as creative policy guidelines.
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Reach goals for brands not selling on Amazon
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
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Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.
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Launch your first campaign in the Amazon DSP
Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.
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Introduction to Amazon Marketing Cloud (AMC)
In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.
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Getting started with Amazon Marketing Cloud (AMC)
In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media...
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Get started with Amazon DSP audience solutions
In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...
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Build effective ads for Amazon DSP campaigns
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
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Learn about Amazon DSP supply quality
In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.
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Set up your Amazon DSP campaign
In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...
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Introduction to Amazon DSP
In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.
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Deliver custom insights with Amazon Marketing Cloud (AMC)
Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
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Measure your campaign’s performance
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
