This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.
Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and...
Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...
This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...
Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...
This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...
This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...
This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...
Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...
This training reviews how AMC and AWS administrators manage AMC setup, permissions, and paid features.
Welcome to the AMC education resources page. We invite you to complete the learning paths below that best align to your role and interests. Remember to pass the assessment at the end of each path to receive a badge. You...
This training will introduce AMC API features and functionality that you can use to scale and automate your work with AMC.
