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Campaign measurement tools

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6 results returned
  • Deliver custom insights with Amazon Marketing Cloud (AMC)

    Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights that...

    • Path
    • Rating 4.8
    • Beginner
  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Award
  • Introduction to Amazon Attribution 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.8
    • Beginner
  • Set up Attribution campaigns 

    This course will walk you through how to set up an attribution order, tag, and how to generate a report.

    • Duration 15m
    • Rating 5.0
    • Beginner
  • Gain insights with Amazon Attribution reporting 

    In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.

    • Duration 15m
    • Rating 5.0
    • Beginner
  • Measure your campaign’s performance

    This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...

    • Duration 15m
    • Rating 5.0
    • Beginner