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This learning path is designed for Kindle Directing Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making...
In this course for KDP authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course for KDP authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
In this course for KDP authors, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
In this course for KDP authors, you will learn how to interpret metrics available through the advertising console and downloadable reports.
In this course for KDP authors, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
