Target your sponsored ads campaign for Authors
In this course for authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
Authors
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Set up a sponsored ads campaign for Authors
In this course for authors, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
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Learn about sponsored ad types for Authors
In this course for authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
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Interpret your sponsored ads performance for Authors
In this course for authors, you will learn how to interpret metrics available through the advertising console and downloadable reports.
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Optimize your sponsored ads campaign for Authors
In this course for authors, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
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Sponsored ads for Authors
This learning path is designed for Authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making adjustments to optimize campaign...
