In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns.
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...
This section will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers. You will be introduced to common terms, features, and metrics that you can use to start creating, measuring,...
