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New self-service advertisers

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  • Sponsored ads bootcamp

    The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...

    • Collection
    • Rating 4.9
    • Beginner
  • Learn the fundamentals of sponsored ads 

    In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.

    • Path
    • Duration 1.7h
    • Rating 5.0
    • Beginner
    • Award
  • Analyze sponsored ads metrics and reports

    In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns. 

    • Path
    • Duration 27m
    • Rating 5.0
    • Beginner
    • Award
  • How to plan for Prime Day

    This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 27m
    • Beginner
  • Amazon Brand Bootcamp

    The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...

    • Collection
    • Intermediate