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305 results returned

  • Introduction to keyword and product targeting

    Use targeting to help reach relevant audiences with sponsored ads. In this course, you'll learn about the different targeting options available and how to set up targeting in your first campaign. 

    • Duration 27m
    • Rating 4.8
    • Beginner

  • Sponsored ads Certification

    The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is best suited for advertisers or agency professionals who leverage...

    • Path
    • Rating 4.8
    • Beginner
    • Credential

  • Learn the fundamentals of sponsored ads

    In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.

    • Path
    • Duration 1.7h
    • Rating 4.9
    • Beginner
    • Credential

  • Sponsored ads bootcamp

    The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...

    • Collection
    • Rating 4.9
    • Beginner

  • Optimize your keyword and product targeting

    Adjusting your targeting strategy while campaigns are in flight may help improve campaign performance. In this course, you'll learn tactics to help improve your targeting based on campaign performance.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Understand the value of Amazon Ads

    In this video, you'll learn about the benefits of advertising with Amazon Ads. The video will name various advertising solutions and tools that can help you reach your customers, understand shopping interactions, and measure the impact of your advertising on...

    • Video
    • Duration 3m
    • Rating 5.0
    • Beginner

  • Amazon Ads Retail Certification

    The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller...

    • Path
    • Duration 3.8h
    • Rating 4.6
    • Beginner
    • Credential

  • Amazon DSP Certification

    The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...

    • Path
    • Rating 4.7
    • Beginner
    • Credential

  • Learn about sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Get started with bids and budgets

    Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Introduction to Amazon Ads

    This course describes the types of advertisers who may benefit from using Amazon Ads for their marketing campaigns. It also identifies common advertising goals and outcomes as they relate to the customer shopping journey. Lastly, it explores key Amazon Ads...

    • Duration 28m
    • Rating 5.0
    • Beginner

  • Introduction to Amazon Retail

    This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...

    • Duration 19m
    • Rating 4.8
    • Beginner

  • Introduction to Amazon DSP

    In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

    • Duration 34m
    • Rating 4.7
    • Beginner

  • Optimize your product pages for advertising

    To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. 

    • Duration 26m
    • Rating 4.8
    • Beginner

  • Build campaigns to achieve your business goals

    Choosing the right ASINs and ad types for your objectives is key for success. In this course, you'll learn the best strategies for setting up your campaigns.

    • Duration 21m
    • Rating 4.7
    • Beginner

  • Optimize your bids and budgets

    As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.

    • Duration 35m
    • Rating 4.9
    • Beginner

  • Identify core policies for sponsored ads

    In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Welcome to the Amazon Ads learning console

    Welcome to the Amazon Ads learning console. You will be able to access free courses designed to help you get the most out of your investments in sponsored ads. On this page, you can navigate to courses covering topics across...

    • Collection

  • Plan your Amazon Ads strategy

    In this course, you’ll discover the solutions provided by Amazon Ads that assist advertisers in creating successful ad campaigns by understanding their audiences better. You will explore the different audience types available within Amazon Ads. Additionally, you will explore Amazon...

    • Duration 34m
    • Beginner

  • Optimize your campaigns and creatives

    Adjusting your campaigns and creatives based on insights can help improve your campaigns. In this course, you'll learn how to create campaigns more efficiently with bulk operations, test creative variations, and use insights to help optimize campaign performance. 

    • Duration 23m
    • Rating 4.9
    • Beginner

  • Report on key metrics for sponsored ads

    In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Measure your advertising campaigns

    In this course, you’ll learn about Amazon Ads campaign measurement offerings and the metrics used to help measure impact across the customer shopping journey. You will gain a greater understanding of Amazon’s first and third-party measurement solutions and how to...

    • Duration 21m
    • Beginner

  • Understand the basics of retail readiness

    This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...

    • Duration 15m
    • Rating 4.6
    • Beginner

  • Reach customers with ad types and channels

    In this course, you’ll learn about the different ad types available with Amazon Ads and explore how different ad types can be used to help reach customers and achieve business goals. You will take a deep dive into Amazon Ads...

    • Duration 20m
    • Beginner