The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on, and navigating the basics of Seller Central and Vendor Central. This certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon selling partners. If you work exclusively with clients on their advertising campaigns and promotions, we recommend skipping to our Amazon Advanced Retail Certification.