Amazon Ads education helps partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Take training to develop your expertise beyond performance ads, and learn to build a brand with Sponsored Brand and Sponsored Display.
Build skills for Sponsored Brands and Sponsored Display
Sponsored Brands (SB)
Up-level your skills with education that teaches you how to leverage ads to help drive brand growth.
Sponsored Display (SD)
Advertisers who use display ads as part of a comprehensive full-funnel approach have seen 21% more new-to-brand sales, compared to advertisers using just Sponsored Products and/or Sponsored Brands (Amazon internal data, 2020).
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Learn to launch a campaign with SD
Learn to reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks.
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Learn to optimize SD campaigns
Expand your SD expertise with education on best practices to help you optimize your campaigns.
Validate your expertise: get certified
Validate your expertise with Amazon Ads certifications for topics like Sponsored Ads, Video Ads, and more. Certified advertisers and partners can showcase their completion badge on social media to let clients, colleagues, and employers know that Amazon Ads has validated their expertise.
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Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
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Learn more about Amazon Ads certification