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Outline

The digital ad strategist learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. Partners can follow this plan, in part or in full, to learn how to manage budget and strategy across a portfolio of digital ads products to achieve business objectives. By completing this learning plan, partners will build skills related to Sponsored Ads, Brand Building, DSP, and Video Ads, as well as better understand which metrics indicate success towards their business objectives.