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The retail media specialist learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, including campaign specialists, ecommerce specialists, and media specialists. Partners can follow this plan, in part or in full, to learn how to execute advertising strategies and set up campaigns successfully. This plan will help partners build skills related to Sponsored Ads, retail, Amazon DSP, and video ads. This plan will also focus on teaching skills to analyze and optimize campaigns to achieve business objectives.