This learning plan is intended for data and analytics practitioners focused on measuring impact of advertising campaigns and generating insights to support strategic campaign decisions. You can follow this plan, in part or in full, to learn how to use Amazon's solutions effectively to support your business goals. This plan includes information to help you understand retail, Sponsored ads, and Amazon DSP, as well as measurement solutions such as Amazon Marketing Cloud (AMC), Amazon Attribution, and Amazon Ad Server.
Data and analytics practitioner learning plan
Getting started with Amazon Ads
The courses below will help you build your knowledge of Amazon Ads solutions and how advertisers support their campaign objectives
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
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Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
Manage and measure your campaigns
Learn more about how you can use Amazon Ads measurement solutions to analyze performance at scale
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification...
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AMC developer
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
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Amazon Ad Server Certification
Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, adv...
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Amazon Ad Server Advanced Certification
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. Thi...
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