The first day of Prime Day 2023 was the single largest sales day on Amazon, helping make it the biggest Prime Day event ever. But even if the event came to an end it doesn't mean you cannot keep the momentum going. Ensure your brand and your products are present even after Prime Day, explore these resources to build advertising skills that will help you grow your business and reach new customers during busy periods. Whether you’re a seller looking to advertise for the first time or you’re an advertiser exploring ways to amplify your impact, consider this your guide to planning your advertising campaigns for busy shopping periods. You’ll find courses, videos, and learning plans that will help teach you how to grow your business before, during, and after Prime Day.
Explore our course and watch videos from our virtual summits to learn how to make the most of your advertising strategy during busy periods.
Amazon Ads Prime Day Summit recordings
Start planning your strategy for key shopping events by exploring these resources to build advertising skills that will help you grow your business and reach new customers during busy periods.
How to plan your Prime Day strategy
This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event.
Recordings available for Amazon Ads key shopping days summit for ads partners
Did you miss our Amazon Ads key shopping days summit for ads partners? Don’t worry, we have the recordings available for you.
Learn how to optimize your advertising strategy from understanding fundamentals on ads until analyzing your reports.
Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
Learn strategies to improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
Analyze sponsored ads metrics and reports
In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns.
Explore our role-based learning plans and Amazon Ads Certifications to find out how to amplify your impact during these important dates.
Partner fundamentals learning plan
This learning plan is designed for any partner looking to learn the fundamentals of how to use Amazon Ads. You can follow this learning plan, in part or in full, to learn more about how to get started with Amazon Ads. By completing this learning plan, ...
Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
Twitch Gameplan Certification
The Twitch Gameplan Certification validates an individual's proficiency in the Twitch service and ad products. Twitch is a leading live-streaming service is where millions of viewers connect every day to stream, create, chat, share, and keep it real.
Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
Digital ads strategist learning plan
This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan is ideal for mid-career professionals responsible for man...