Prime Day is back and we hope you're as excited as we are. The 48-hour event takes place on July 12 and 13. Whether you’re a seller looking to advertise for the first time or you’re an advertiser exploring ways to amplify your impact, consider this your guide to planning your Prime Day strategy. You’ll find courses, webinars, and bootcamps that will help teach you how to grow your business before, during, and after the big event.
Prep for Prime Day
Prime Day essentials
How to plan your Prime Day strategy
This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event.
Video recording: 2022 Prime Day Virtual Summit
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t miss a step.
Guide: Grow your business this Prime Day
A guide to using self-service ads to help reach more customers and make more sales before, during, and after the event.
New to Prime Day advertising? Get started
Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
Analyze sponsored ads metrics and reports
In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns.
Learn strategies to improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
Learn how to boost your brand during Prime Day
Leverage Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
Optimize your Sponsored Brands campaign
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.
Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.