We announced new solutions and innovations at our flagship event unBoxed in New York City, and now it's time to get ready for unBoxed on Tour in London. At this one-day summit, you’ll hear case studies from customers, participate in interactive demos, and takeaway insights to help you grow your business. Ready to get a head start on exploring Amazon Ads? Begin your learning journey today with our free courses and certifications. You'll learn how to get the most out of our products to help your brand reach new audiences, measure campaigns, and grow your business.
Welcome to unBoxed 2023
Grow your brand and reach new audiences
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Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP. After taking this, you will know how to... Define Sponsored Display a...
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Optimize your campaigns and creatives
In this course, you'll learn how to create campaigns more efficiently with bulk operations, test creative variations, and use insights to help optimize campaign performance.
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Get started with Streaming TV ads
We'll introduce you to Streaming TV ads and compare the two buying options available. By the end of the course, you'll be able to define Streaming TV ads and related acronyms such as AVOD and SVOD, explain how shifting budgets to Streaming TV ads can b...
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Measure your campaign’s performance
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measureme...
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Join the Amazon Ads Measurement Academy
Amazon Ads education helps advertisers expand and validate their expertise with training on measurement strategies that drive client brand growth. Amazon Measurement Academy is designed to help you up-level your skills on Amazon’s suite of first and th...
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Use a holistic approach
In this course, you will be learn how to incorporate Amazon Advertising into your media plans with strategies to consider for long and short-term goals.
Get certified in our products and solutions
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
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Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability thro...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification...
Explore our Ad Tech solutions
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Deliver custom insights with Amazon Marketing Cloud (AMC)
Deliver custom insights with Amazon Marketing Cloud beta, a new holistic measurement and insights solution. This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started, and best practices to build the insights th...
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Launch your first campaign in the Amazon DSP
Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
