This learning path of courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance. *Amazon Attribution is currently available to vendors and registered seller brand owners which sell products on the Amazon retail site in US, CA, UK, DE, FR, IT, and ES markets.

After completing these courses, you will be able to:

  • Recognize Amazon Attribution's measurement methodology and measurable media channels
  • Define the metrics available with the Amazon Attribution console
  • Set up an Amazon Attribution order and implement attribution tags
  • Generate reports and assess campaign performance