In this course, we’ll cover supply sources in the Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also talk about supply quality and review the different programmatic buying methods, including auction versus fixed-price buying.
After taking this, you will know how to...
- Recognize the distinct benefits of each of the three supply options available in Amazon DSP
- Define supply quality, articulate what constitutes supply quality safeguards, and clarify key industry terms
- Leverage PMPs for broader access to third-party supply and private deals
- Distinguish auctioned from non-auctioned inventory and the supply options available for each