The Amazon Ads Campaign Optimization Certification validates an individual's proficiency in advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, and cross-product strategy. This advanced certification is best suited for hands-on practitioners, such as retail media specialists and campaign managers, who build and manage diverse campaigns across their portfolio. Learners looking to first build foundational knowledge can start with Amazon Ads Campaign Planning.