The Amazon Ads analytics and insights professional path validates an individual's proficiency in campaign strategy, omnichannel measurement solutions, and campaign automation. This professional path will help you optimize your efforts by surfacing objective-focused campaign recommendations and tools to customize performance reporting and analysis across multiple channels. This professional path is best suited for new analytics marketing professionals, like marketing science analysts, business intelligence analysts, and analytics and insights leads.

After completing the analytics and insights professional path, we recommend you continue your learning with: