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Outline

Level: Intermediate

Learn how to choose products for your ads that have the highest chance of engaging customers – and how to set the right strategy for each product to help bring more attention to your whole catalogue.

Simple truth: Getting the most out of your ad investment starts with your products. Here, you’ll learn how to choose products for your ads that have the highest chance of engaging customers – and how to set the right strategy for each product to help bring more attention to your whole catalogue. From defining goals for your products, to choosing the appropriate targeting strategies to support them, to understanding how to improve the quality of your listings to help generate more engagement, we’ll provide tips and scenarios to help enhance campaign performance.

Appropriate for: All advertisers, whether or not you’re enrolled in Amazon Brand Registry.