The Amazon Ads performance marketing professional path validates an individual's proficiency in retail best practices, cross-product strategy, and campaign management and analysis. This professional path will help you become adept at creating, executing and managing paid acquisition campaigns with Amazon Ads. This professional path is best suited for new performance marketing professionals, like performance marketing managers, digital performance specialists, search campaign managers, paid media managers, and retail media managers.
If you're new to Amazon Ads, we recommend first starting with:
After completing the performance marketing professional path, we recommend you continue your learning with: