The Amazon Ads planning and strategy professional path validates an individual's proficiency in retail strategy, omni-channel strategy, audience building, and campaign optimization. This professional path will help you maximize the impact of advertising efforts through thoughtful planning and strategic decision-making. This professional path is best suited for new planning and strategy professionals, like media planning managers, brand planners, and planning directors and strategists.
After completing the planning and strategy professional path, we recommend you continue your learning with: