In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.

After taking this, you will know how to:

  • Complete the campaign pre-optimization checklist
  • Describe the benefits and use of automatic optimization in the DSP
  • Determine when to make adjustments to a campaign based on performance and delivery
  • Modify campaign strategies based on available insights