This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize campaigns before they launch. Audience Research is a survey tool that can help you learn about the motivations, attitudes, and shopping preferences of your audiences. You can also run these studies periodically throughout the year. Creative Testing is a survey tool that enables you to identify the optimal creative to include in your upcoming ad campaigns, by measuring its preference, perception and impact, on your audience. These two survey solutions can help a diverse set of brands address specific business questions to research, plan, and optimize their brand strategies. In this course, you will:
- Understand the value of Audience Research and Creative Testing
- Use Audience Research and Creative Testing
- Explore how Audience Research and Creative Testing can help support brand growth
- Navigate Audience Research and Creative Testing dashboards to set up and analyze your studies