Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager.

By the end of this course you'll be able to:

  • Describe and discuss Tag Manager and its benefits
  • Understand the necessary steps to correctly configure a Tag Manager for conversion tracking and remarketing purposes
  • Deploy your AAS Tag Manager in environments that do not support or run JavaScript
  • Identify whether you need to publish your Tag Manager in AAS after updating or if you should send it to the webmaster for re-implementation