Understand the logic of Tag Manager activity rules to successfully plan your remarketing strategy. Learn how to define and manage your conversion retargeting, third-party and site activities.

By the end of this course you'll be able to:

  • Define new and manage existing activity rules
  • Identify and use different conversion activity types
  • Plan and manage your retargeting activities
  • Understand and implement different third-party activities
  • Analyze site activities