In this course, you’ll use campaign insights for sponsored ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids, budgets, promoted product performance, and campaign creative. You’ll expand your knowledge of these topics and combine best practices for timing, landing pages, and creative to help grow your reach every stage in the shopping journey.

After completing this course, you'll be able to:

  • Evaluate and adjust keyword, contextual targeting, and audiences based on your business goals
  • Evaluate and adjust bids and budgets based to meet your objectives

Some products and/or features mentioned in this course may not be available in your locale.