In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to:

  • Describe AMC rule-based audiences and explain the benefits of this feature

  • Identify example use cases for AMC rule-based audiences

  • Explain your role in the audience creation, activation, and optimization process

  • Differentiate between audience functionality in AMC vs. Amazon DSP