This course describes the types of advertisers who may benefit from using Amazon Ads for their marketing campaigns. It also identifies common advertising goals and outcomes as they relate to the customer shopping journey. Lastly, it explores key Amazon Ads solutions that advertisers can use to help reach their advertising goals.
After this course, you will be able to:
- Recall the different types of advertisers that use Amazon Ads in their marketing campaigns
- Describe advertising goals and outcomes as they relate to the customer shopping journey
- Explore Amazon Ads solutions and tools advertisers use to help reach their advertising goals