In this course, you’ll learn about the different ad types available with Amazon Ads and explore how different ad types can be used to help reach customers and achieve business goals. You will take a deep dive into Amazon Ads solutions including sponsored ads, and review available ad formats like video ads, audio ads, display ads, custom ads, and device ads. Additionally, you’ll learn about marketing channels and placements available on to deliver your ads to your customers.

After this course, you will be able to:

  • Recognize different ad types and solutions available with Amazon Ads and differentiate how they can help reach advertiser goals
  • Recognize the different solutions, ad types, and marketing channel placements of Amazon Ads products
  • Define the cross-channel planner and its use for advertisers
  • Describe which marketing placement channel is best for each ad type
  • Identify where each of the ad types are available