In this course, you’ll learn about Amazon Ads campaign measurement offerings and the metrics used to help measure impact across the customer shopping journey. You will gain a greater understanding of Amazon’s first and third-party measurement solutions and how to apply them. Lastly, you’ll review the different measurement and analytics solutions offered by Amazon Ads.

After this course, you will be able to:

  • Define campaign success metrics across the customer shopping journey
  • Determine which metrics are available to measure performance and optimize campaigns
  • Recognize the value of campaign reporting and measuring a campaign's overall impact
  • Describe Amazon Ads first-party and third-party measurement solutions and how advertisers can use them when measuring campaign success