Accelerator Program

Explore ad types, placements, and strategies to engage shoppers throughout the customer journey. Understand the distinctions between brands selling on and off Amazon, empowering you to align marketing goals with available solutions. This learning module is best suited for onboarding new-to-Amazon clients that sell on Amazon or agency roles that serve endemic clients or upskilling all roles in retail proficiency (for example: how does retail influence media performance).

The Planning module empowers you to develop cross-channel and ad format strategies for effective audience engagement. As customers navigate various channels and devices, their purchasing journeys are non-linear, necessitating holistic audience understanding. Adopting a single-channel approach limits personalized experiences. To address this, we advocate for cross-channel strategizing. In this module, you'll excel in strategic planning, leverage the Amazon Marketing Cloud for impactful advertising strategies, and boost confidence in multi-channel planning and campaign optimization for maximum impact. This learning path suits those new to Amazon media planning and strategy roles looking to upskill in integrating Amazon Ads products into their media mix and leveraging AMC for actionable insights.

You'll have the freedom to choose your business objectives, whether it's improving brand awareness, driving traffic to product detail pages, Brand Stores, and websites, or increasing sales and conversions. You'll then tailor Amazon Ads products and solutions to align with these objectives. Acquire practical insights to execute powerful campaigns and achieve tangible results aligned with your goals. This learning path caters to a wide range of professionals, from newcomers in Amazon operations and activation to those seeking to upskill in performance marketing and campaign management, and individuals in media planning, strategy, analytics, and insights roles looking to understand recommended channels for different objectives.

Immerse yourself in a comprehensive exploration of reports and measurement tools, designed to provide actionable insights for optimizing your Amazon Ads campaigns. You'll have the opportunity to delve into advanced AMC courses, enriching your understanding and proficiency in sophisticated measurement strategies. With comprehensive knowledge, you can confidently refine and elevate the impact of your advertising efforts on Amazon. This learning module is perfect for both newcomers and those seeking to upskill in Amazon media planning, strategy, analytics, and insights roles. Dive into available reports to analyze customer behavior and campaign performance, while also gaining expertise in using SQL with AMC.

You'll discover learning materials to optimize across Amazon Ad formats, including tentpole-focused training on Prime Day and Q4 holiday shopping. This module introduces live workshops, providing a hands-on opportunity to apply your newfound skills in real-time. You can also access the advanced campaign optimization courses as part of the Campaign Optimization Certification. These courses will empower you to stay ahead in the dynamic world of Amazon Ads, refining your campaigns and maximizing performance. This learning module is ideal for all roles looking to upskill in understanding tentpole strategies and opportunities, as well as campaign optimization best practices.