In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:

  • Explain how AMC compares to other measurement and audience tools
  • Identify the Amazon Ads event tables and event-level signals that come standard with all AMC instances
  • Recognize how to use event-level signals to answer business questions