In this course, you’ll learn how your organization can start using AMC to generate custom insights and drive campaign performance. By the end of this course, you’ll be able to:

  • Explain how various roles are involved in the generation and analysis of custom reports
  • Describe the role AMC can play in media strategy, audience planning, campaign optimization, and measurement
  • Summarize how to get started with AMC, including requesting an instance and locating reference materials