In this course, you’ll learn about common AMC reporting scenarios and use cases available in the instructional query library (IQL), such as overlap analyses and audience measurement. By the end of this course, you’ll be able to:

  • Explain how to leverage AMC by working backwards from a business question and/or hypothesis
  • Identify the appropriate instructional query (IQ) and/or event table(s) to answer common business questions
  • Analyze a sample report and gain insights and help improve campaign performance