Ready to become a specialist in your area? Own your career with Amazon Ads professional paths, a set of role-focused learning paths to optimise your skills and value. Learn the marketing strategies and execution tools most relevant to your role. Choose one path and future-proof your role or combine all four to become a multi-skilled marketing professional. Select from Brand Marketing, Performance Marketing, Planning and Strategy, and Analytics and Insights
Amazon Ads professional paths
Own your career with an Amazon Ads professional path
-
Amazon Ads Brand Marketing Professional Path
The Amazon Ads brand marketing professional path validates an individual's proficiency in multi-channel campaign strategy, and cross-product campaign optimization and measurement. This professional path will help you plan, optimize, and measure world-c...
-
Amazon Ads Performance Marketing Professional Path
The Amazon Ads performance marketing professional path validates an individual's proficiency in retail best practices, cross-product strategy, and campaign management and analysis. This professional path will help you become adept at creating, executin...
-
Amazon Ads Planning and Strategy Professional Path
The Amazon Ads planning and strategy professional path validates an individual's proficiency in retail strategy, omni-channel strategy, audience building, and campaign optimization. This professional path will help you maximize the impact of advertisin...
-
Amazon Ads Analytics and Insights Professional Path
The Amazon Ads analytics and insights professional path validates an individual's proficiency in campaign strategy, omnichannel measurement solutions, and campaign automation. This professional path will help you optimize your efforts by surfacing obje...