Leveraging Amazon Ads’ unique audience solutions is key to creating effective advertising campaigns in Amazon DSP. In this course, you will learn how to discover, create, and engage relevant audiences to meet your advertising goals.

After taking this, you will know how to...

  • Recognize the benefits of incorporating your existing audiences into your Amazon DSP campaigns
  • Build audiences using Amazon Advertising tag and Conversion API, advertiser hashed audiences, and approved data management platforms (DMPs)
  • Extend reach by creating lookalike audiences, and including or excluding new and existing audiences in your Amazon DSP campaigns