In this course, you will learn how to gain access to premium publisher inventory using private marketplace (PMP) deals in Amazon DSP. You will be able to determine when to use preferred and private auction deals, learn to set up a PMP deal on Amazon DSP, and learn to troubleshoot Amazon DSP campaigns running PMPs.
After taking this, you will know how to...
- Determine which Amazon DSP private marketplace deal type is right for your campaign
- Evaluate the different types of PMP inventory to determine which is the most applicable for your campaigns
- Successfully set up, optimize, and troubleshoot PMP campaigns in order to achieve your campaign KPIs goals