This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize campaigns before they launch. Audience Research is a survey tool that can help you learn about the...
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In this course, you will learn how to gain access to premium publisher inventory using private marketplace (PMP) deals in Amazon DSP. You will be able to determine when to use preferred and private auction deals, learn to set up a PMP deal on Amazon DSP, and learn to troubleshoot Amazon DSP campaigns running PMPs. After taking this, you will...
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In this course, you will learn how Amazon DSP attributes conversion events between various media tactics and how to determine which conversion events are attributed to your campaign. You will understand how Brand Halo conversions affect your campaign and where to find them in your reports. After taking this, you will know how to... Use...
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This course will introduce you to the Amazon Attribution. By the end of this course, you'll be able to: List the three characteristics that make Amazon Attribution a unique advertising measurement solution Recognize Amazon Attribution's measurement methodology and measurable media channels Define the metrics available with the Amazon Attribution...
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To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. After completing this course, you will be able to: Define the elements of "retail readiness" Identify if a product detail page is retail...
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Optimize your product pages for advertising
Sponsored ads CertificationTo help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. After...
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This course will demonstrate a few of the possibilities you can consider with Amazon Advertising's custom solutions. ... custom ads, custom ad solutions, ad solutions, DSP ... Please give us your feedback on this course Brim worked with us on a different type of digital solution, developing an interactive custom landing page. Custom landing...
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Engage shoppers with Posts, Live, and Brand Follow
Leverage Stores for brand growth...brand and increase awareness and consideration for her brand’s products. Amazon Live overview Amazon Live is a video shopping experience that can help connect shoppers to new products. Amazon Live has a number of...
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In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will learn to set up a line with audience segmenting expressions and understand the various audience strategies to help you...
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This course provides an overview of Amazon Ad Server reporting, how to create an aggregated report using a template, and how to review reporting history to download copies of completed reports. By the end of this course you'll be able to: - Identify and use different report templates - Create reports tailored to your needs - Manage your saved...
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In this course, you will learn how to set up a campaign in Amazon Ad Server and create placements that match your media buying strategy. By the end of this course you'll be able to: - Select which placement types to include in your media plan - Choose the relevant media cost and delivery settings - Set up, upload, and edit your media plan ... In...
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This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into some of the Amazon Ads solutions and uncover how retail readiness impacts effective...
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Understand the basics of retail readiness
Amazon Ads Retail CertificationThis course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an...
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Optimize product detail pages for retail readiness
Amazon Ads Advanced Retail Certification...product images, Ratings, Reviews, Inventory issues, Advertising, Featured Offer, A+ Content ... Watch the video below to learn more about the importance of optimizing your product detail pages. Please give us your...
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Expand supply with private marketplace deals
Amazon DSP Advanced CertificationIn this course, you will learn how to gain access to premium publisher inventory using private marketplace (PMP) deals in Amazon DSP. You will be able to determine when to use preferred and private auction deals,...
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Evaluate your Amazon DSP campaign attribution
Amazon DSP Advanced CertificationIn this course, you will learn how Amazon DSP attributes conversion events between various media tactics and how to determine which conversion events are attributed to your campaign. You will understand how Brand Halo...
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Introduction to Amazon Attribution
Measure campaigns with Amazon AttributionThis course will introduce you to the Amazon Attribution. By the end of this course, you'll be able to: List the three characteristics that make Amazon Attribution a unique advertising measurement solution Recognize...
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This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns by using complementary Amazon Ads solutions. Before taking this course, we recommend...
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Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores. Learning objectives: - Develop tactics to adapt your advertising strategy...
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In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products in your sponsored ads campaign ... In this course, you will learn to: - Ensure your...
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This course provides an introduction to Amazon retail, with an emphasis on Amazon's relationship with selling partners. You will learn about the benefits of selling on Amazon.com, including access to a vast customer base and the ability to optimize product listings. We will cover Amazon's retail solutions, seller types, and business models....
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Learn about AAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to: - Describe Dynamic Creative Optimization (DCO) - Explore if DCO is applicable to your campaign strategy ... Learn about AAS’s...